New brand identity for Moffat Workforce, a staffing agency specializing in high end manufacturing. Tactics included website, print collateral and signage.
Comprehensive design system for Walgreens brand packaging that improved category relevance and ease of navigation. The new system lead to a 5% increase in client profit.
Nice Clean is a brand that I developed from the ground up. It was built on the idea that a cleaning service can be high quality with a low key attitude. What had started out as an ideation exercise, developed into a brand identity, product designs, and communications strategy.
Bespoke cleaning products with a modular label system that allows each bottle to communicate the custom scent and formula inside.
Gift Candle
HistoSonics makes the world’s first and only non-invasive cancer therapy platform. I was asked to refresh their brand identity. They wanted to express themselves more clearly and precisely in order to communicate thier uniqueness. During the discovery phase, I looked for visual trends and inspiration occurring in adjacent categories as well as categories that offer technical products with strong emotional connections.
High contrast colors were replaced with a soothing palette. Acute angles were replaced with rounded corners. Overloaded layouts were organized and simplified.
Redesign of the entire Archer Farms and UP & UP brands. The challenge was to develop and manage the unique visual levers within product lines while maintaining consistency across the system.
Identity for newly formed business unit, “BASF Seed Solutions”.
Identity for newly formed business unit, “BASF Seed Solutions”.
These examples are part of the graphic system I developed for all IBM tradeshows and events worldwide.
Identity redesign for Valley Dental Arts, a premier lab for cosmetic and advanced restorative dentistry.
USMD, is an established health care system in the Dallas-Fort Worth Metroplex, looking to bolster awareness in the market for its Urology, Women’s Services and General Surgery practices for prospective patients.
Awareness campaign developed to reach small businesses during the open enrollment period.